Social Media for Marketers

$55.00

SKU: 11045 Category: Tag:

Description

Explains the role of bank marketers when advertising in a social media setting, the banking laws and regulations applicable to social media advertising, the opportunities and challenges that banks face using social media for advertising, and the risks and regulatory challenges banks face in social media advertising.
What You’ll Learn
After completing this course, students will be able to:

  • Identify the challenges that banks face using social media for advertising
  • Identify the laws and regulations that must be considered when using social media to advertise deposit and lending products
  • Describe other risk factors related to social media marketing
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