Marketing – Case Study in Community Banking

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SKU: 10237-2-2-2-1-3 Category: Tag:

Description

Learn why the traditional Four P’s of marketing are replaced with the Four C’s of modern marketing. Provides a high-level discussion of Content, Connection, Conversion and Campaigns to pivot marketing for today’s consumers’ consumption preferences.

Part of the Marketing in the Age of Distraction series, presented by John Oxford

What You’ll Learn

  • Understand why the Four Ps of marketing have pivoted to the Four Cs of marketing
  • Learn how to develop a marketing plan for modern consumers’ consumption preferences using The Four Cs: Content, Connection, Conversion and Campaigns
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