Advertising: Overview for Marketers

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  • $95.00
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SKU: 11136 Category: Tag:

Description

This course is designed to provide bank marketing professionals with a high-level overview of numerous federal laws and regulations affecting their roles. It covers laws prohibiting unfair, deceptive or abusive acts or practices; disclosure requirements for deposit account and non-deposit accounts; lending laws and more. The course also explains how laws related to the use of electronic channels, fax, telephone, e-commerce, social media and foreign languages apply to bank marketing.

What You’ll Learn

After completing this course, students will be able to:

  • Explain how laws prohibiting unfair, deceptive, or abusive acts or practices affect bank marketing
  • Describe requirements for deposit account and non-deposit account advertisements
  • Explain how lending laws affect bank marketing
  • Define how laws related to electronic channels, fax, telephone, lottery, e-commerce, social media, and foreign language advertising affect bank marketing
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