Learn how to create strategic leadership and vision and identify your most valuable customers and leverage their strategic value.
This certificate program is taught through a series of short 10-20 minute videos from top-tier Wharton leadership experts, together with assessments to ensure learners understand key concepts. The estimated time to complete each module is 3-4 hours. The short video format allows learners to easily pick up where they left off.
Each module can be purchased individually or save money and purchase the full certificate program.
- Competitive and Corporate Strategy
-The Firm and the Industry
-Industry Analysis and Competitive Dynamics
-Corporate Strategy and Firm Scope
-Firms in a Context
- Managing the Value of Customer Relationships
-What are Customer Centricity, Customer Equity, Firm Valuation and CLV?
-Managing Customer According to Lifetime Value in Contractual and Non-Contractual Settings
-Acquiring Customers and Creating and Measuring Their Value
-Retention, Attrition and Development