Description
Learn how to create strategic leadership and vision and identify your most valuable customers and leverage their strategic value.
This certificate program is taught through a series of short 10-20 minute videos from top-tier Wharton leadership experts, together with assessments to ensure learners understand key concepts. The estimated time to complete each module is 3-4 hours. The short video format allows learners to easily pick up where they left off.
Each module can be purchased individually or save money and purchase the full certificate program.
Required Modules:
- Competitive and Corporate Strategy
-The Firm and the Industry
-Industry Analysis and Competitive Dynamics
-Corporate Strategy and Firm Scope
-Firms in a Context - Managing the Value of Customer Relationships
-What are Customer Centricity, Customer Equity, Firm Valuation and CLV?
-Managing Customer According to Lifetime Value in Contractual and Non-Contractual Settings
-Acquiring Customers and Creating and Measuring Their Value
-Retention, Attrition and Development
