Engaging with Centers of Influence

$135.00

  • Total

SKU: 11087 Category: Tag:

Description

This course looks at the professionals in the centers of influence community (COI) and how to effectively engage them in order to develop new business.

What You’ll Learn

After completing this course, students will be able to:

  • Describe COIs and how they assist business professionals to expand their networks 
  • Identify the different types of COI professional relationships that may match your expertise
  • Explain the benefits of focusing on COI perspectives and your positive appeal when communicating your value proposition
  • Explore ways to address sensitive issues with referrals to avoid challenges in COI relationships
  • Identify the COI strategy, value proposition, and contact arrangement for an actionable COI engagement plan
  • Apply tracking and follow up techniques to monitor your engagements and determine which COIs are most effective

Additional information

Audience

Client-facing relationship managers (fiduciary advisors, portfolio managers, bankers, planners) who want to raise their client engagement acumen.

Length

Approximately 25 minutes

Credits

0.50 CTFA

Member Price

135.00

Non-Member Price

185.00

Course Number

ABA

Location

Online Self-Paced

Vendor

ABA

Course Code

ABA

Prerequisites

None

Day

Online

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