Today your best opportunities for growth may not lie solely in developing new “blockbuster” products and services, but rather, by more effectively selling to your existing customersand finding new customers with similar attributes. This course is designed to help you identify your most valuable customers and maximize their strategic value.
You might have the data and technology to track your best customers, but how can you meaningfully differentiate between them and the rest? How do you align your operations around these individuals? And how do you create and sustain competitive advantage from such practices? This course will help you radically rethink how you develop and implement customer-centric strategies, so you can: