Learn why the traditional Four Ps of marketing are replaced with the Four Cs of modern marketing. Provides a high-level discussion of Content, Connection, Conversion and Campaigns to pivot marketing for todays consumers consumption preferences.
Part of the Marketing in the Age of Distraction series, presented by John Oxford
What You’ll Learn
- Understand why the Four Ps of marketing have pivoted to the Four Cs of marketing
- Learn how to develop a marketing plan for modern consumers consumption preferences using The Four Cs: Content, Connection, Conversion and Campaigns