Explains how to understand clients based on who they are, their values, experiences and where they are in their financial lifecycle (building, preserving and transitioning) and how this awareness informs the advisors approach to relationship management.
What You’ll Learn
After completing this course, students will be able to:
Describe the meaning of a clients wealth persona and its importance
Examine four financial stages to determine where clients are in their financial lives
Explore the source and measure of wealth to discover what wealth” means to your clients
Describe behavior biases that shape a clients wealth persona
Examine the four major wealth personality types that most clients fit into