Advertising: Overview for Marketers

$95.00

SKU: 11136 Category: Tag:

Description

Provides for bank marketing professionals a high-level overview of the numerous federal laws and regulations affecting bank marketing, including laws prohibiting unfair, deceptive, or abusive acts or practices; disclosure requirements for deposit account and non-deposit accounts; and lending laws. Explains how laws related to the use of e-commerce, social media and foreign languages apply to bank marketing.
What You’ll Learn
After completing this course, students will be able to:

  • Explain how laws prohibiting unfair, deceptive, or abusive acts or practices affect bank marketing
  • Describe requirements for deposit account and non-deposit account advertisements
  • Explain how lending laws affect bank marketing
  • Explain how laws related to e-commerce, social media and foreign language advertising affect bank marketing
  • Additional information

    Audience

    Bank marketing professionals, branch staff or anyone responsible for bank advertising and marketing.

    Length

    n/a

    Credits

    1.0 CFMP

    Member Price

    95.00

    Non-Member Price

    130.00

    Course Number

    ABA

    Location

    Online Self-Paced

    Vendor

    ABA

    Course Code

    ABA

    Prerequisites

    None

    Day

    Online

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