Marketing - Content Opportunities in Community Banking

Course Number: ABA

Course Code: n/a

Learn why content is king in today’s marketing, what narrative you should work towards with your brand and the great eight points of content marketing execution.

Part of the Marketing in the Age of Distraction series, presented by John Oxford

What You’ll Learn

• Understand why content is the focal point of modern marketing
• Establish a narrative that works with your brand
• Use the eight great points of content marketing execution

Audience: Bank marketers at all levels, Chief Retail Banking Officers, Customer Experience and Strategy Officers, Regional Branch Managers, Branch Managers, Call Center Managers, Customer and Call Center Representatives

Prerequisites: n/a

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