ABA-Wharton Emerging Leaders - Strategy

Course Number: ABA

Course Code: ABA

This certificate program is taught through a series of short 10-20 minute videos from top-tier Wharton leadership experts, together with assessments to ensure learners understand key concepts. Learn how to create strategic leadership and vision and identify your most valuable customers and leverage their strategic value.

Required Modules:

Competitive and Corporate Strategy
-The Firm and the Industry
-Industry Analysis and Competitive Dynamics
-Corporate Strategy and Firm Scope
-Firms in a Context

Managing the Value of Customer Relationships
-What are Customer Centricity, Customer Equity, Firm Valuation and CLV?
-Managing Customer According to Lifetime Value in Contractual and Non-Contractual Settings
-Acquiring Customers and Creating and Measuring Their Value
-Retention, Attrition and Development

Course Descriptions

The estimated time to complete each module is 3-4 hours. The short video format allows learners to easily pick up where they left off.

Courses can only be purchased as a certificate.

Audience:

Prerequisites: None

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Member Price: $1695.00
Non-Member Price: $2195.00
Textbook Charge: $0.00

Credits: n/a

Length: Approximately 20 hours

ABA Training