Selling Fundamentals

$760.00

SKU: 10745-2-2-1 Category:

Description

The Selling Fundamentals course prepares students with;a detailed, yet broad, step-by-step selling process that is universal in nature. Selling Fundamentals demonstrates to students the order of steps within the selling process; provides numerous examples of what should be in each step; and shows how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, Selling Fundamentals teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

Topics covered include:

  • An;Illustrated Overview of Selling
  • Life, Times, and Career of the Professional Salesperson
  • Relationship Marketing: Where Personal Selling Fits
  • Ethics First… Then Customer Relationships
  • The Psychology of Selling: Why People Buy
  • Communication for Relationship Building: Its Not All Talk
  • Sales Knowledge: Customers, Products, Technologies
  • Prospecting The Lifeblood of Selling
  • Planning the Sales Call Is a Must!
  • Carefully Select Which Sales Presentation Method to Use
  • Begin Your Presentation Strategically
  • Elements of a Great Sales Presentation
  • Welcome Your Prospects Objections
  • Closing Begins the Relationship
  • Service and Follow-Up for Customer Retention
  • Time, Territory, and Self-Management: Keys to Success
  • Planning, Staffing, and Training Successful Salespeople
  • Motivation, Compensation, Leadership, and Evaluation of Salespeople

Additional information

Audience

Anyone interested in improving their selling skills.

Start Date

03/13/23

End Date

05/29/23

Length

12 Weeks

Credits

3

Member Price

760.00

Non-Member Price

860.00

Course Number

CFT

Location

Online Instructor-Led

Vendor

CFT

Course Code

MKA 1021

Prerequisites

None

Day

Online

Text Book Charge

27.00

eBook

10.00

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