Description
Provides an overview of securities products commonly offered by banks and explains how to detect clues to identify the clients’ recognized and unrecognized financial needs. Explores the effective referral model to help clients see the value in referral suggestions and in meeting with an investment specialist.
What You’ll Learn
After successfully completing this course, you will be able to:
Identify key regulations and guidelines banks must follow when offering investment products
Identify benefits and risks associated with investment products
Describe the basic features of common investment products
Recognize clues and gather information to support and enhance a referral
Use the Effective Referral Model to make needs-based, professional referrals
Address common client concerns about following through on a referral
