Marketing Planning

$300.00

SKU: 10060-1-2-1 Category:

Description

This four-week long, foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis – then create an action plan and develop a budget.

Learning Objectives

  • Take a deep dive into customer and market research, market segmentation, and product focus
  • Define the structure for marketing objectives and goals
  • Understand the sequence for creating vision, mission, values and a competitive advantage
  • Identify the best path for documenting marketing plans

There is no separate textbook for this course. All reading materials are posted online in the course.

Additional information

Audience

For new bank staff with a marketing responsibility, for employees interested in taking an active role in the management of bank marketing and for marketing professionals new to the banking industry.

Start Date

02/13/23

End Date

03/10/23

Length

4 weeks

Credits

1

Member Price

300.00

Non-Member Price

375.00

Course Number

ABA

Location

Online Instructor-Led

Vendor

ABA

Course Code

MAR2013

Prerequisites

None

Day

Online

0
    0
    Your Cart
    Your cart is emptyReturn to Shop