Marketing in Banking

$300.00

SKU: 10056-1-1-1-2-1 Category:

Description

This four-week long, entry-level course builds a strong foundation for grasping bank marketing functions. Dive into the core responsibilities of bank marketing, examine how marketing may be structured, know the regulations affecting bank marketing activities, and discover how to assess financial performance.

Learning Objectives

  • Clarify the role of marketing in bank performance management
  • Identify the core responsibilities typically assigned to marketing
  • Understand how to review a bank’s balance sheet and income statement

There is no separate textbook for this course. All reading materials are posted online in the course.

Additional information

Start Date

01/09/23

End Date

02/03/23

Length

4 weeks

Credits

15.0 CFMP

Member Price

300.00

Non-Member Price

375.00

Course Number

ABA

Location

Online Instructor-Led

Vendor

ABA

Course Code

MAR2012

Prerequisites

None

Day

Online

Audience

For new bank staff with marketing responsibility, employees interested in discovering the role of marketing within a financial institution, and marketing professionals new to the banking industry.

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