Description
Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.
Modules are:
- Search Ads: Get Found
- Display Ads: Make an Impression
- Video: Capture Attention
- Apps: Engage Audiences
- Text Campaigns: Think Mobile
Produced by Mindset Digital
What You’ll Learn
After completing this course, students will be able to:
- Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
- Explain how apps and in-app advertising attract and engage target audiences
- Identify ways to use text-message campaigns successfully
