Developing and Delivering a Compelling Personal Value Proposition

$135.00

SKU: 11062 Category: Tag:

Description

Focuses on differentiating the firm and advisor from all others as an essential way of answering the critical question, “Why do business with me?” Explains that being competent in providing a crisp, meaningful and authentic value proposition raises the advisors level of professionalism and helps them make a compelling case for earning new business from prospects and centers of influence.

What You’ll Learn

After completing this course, students will be able to:

  • Explain the importance of a value proposition
  • Describe different types of value propositions that explain what you do and how you do your business
  • Devise, revise and deliver a concise personal value proposition that answers the question, “Why do business with me?”
  • Additional information

    Audience
    Length

    Approximately 25 minutes

    Credits

    0.75 CTFA

    Member Price

    135.00

    Non-Member Price

    185.00

    Course Number

    ABA

    Location

    Online Self-Paced

    Vendor

    ABA

    Course Code

    ABA

    Prerequisites

    None

    Day

    Online

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