Advertising

$695.00

SKU: 10418 Category: Tag:

Description

This Advertising;course presents a comprehensive view of the industry, from the creative stand-point while providing real life business examples. This course addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Topics covered include:

  • The Evolution of Advertising
  • Economic and Regulatory Aspects
  • Marketing and Consumer Behavior
  • Market Segmentation and the Marketing Mix
  • Gathering Information for Advertising Planning
  • Planning Media Strategy
  • Creative Strategy and the Creative Process
  • Creative Execution:; Art and Copy
  • Producing Ads for Print, Electronic, and Digital Media
  • Direct Marketing, Personal Selling, Sales Promotion
  • Public Relations, Sponsorship, Corporate Advertising
  • Additional information

    Audience

    Anyone interested in the Marketing field

    Credits

    3

    Member Price

    695.00

    Non-Member Price

    795.00

    Course Number

    Self-Study

    Location

    Assisted Self-Study

    Vendor

    CFT

    Course Code

    BAN 4400

    Prerequisites

    CFT strongly RECOMMENDS that students complete the Marketing course prior to taking the Advertising course.

    Text Book Charge

    27.00

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