Description
This Advertising;course presents a comprehensive view of the industry, from the creative stand-point while providing real life business examples. This course addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Topics covered include:
The Evolution of AdvertisingEconomic and Regulatory AspectsMarketing and Consumer BehaviorMarket Segmentation and the Marketing MixGathering Information for Advertising PlanningPlanning Media StrategyCreative Strategy and the Creative ProcessCreative Execution:; Art and CopyProducing Ads for Print, Electronic, and Digital MediaDirect Marketing, Personal Selling, Sales PromotionPublic Relations, Sponsorship, Corporate Advertising