Description
This Advertising;course presents a comprehensive view of the industry, from the creative stand-point while providing real life business examples. This course addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Topics covered include:
The Evolution of Advertising
Economic and Regulatory Aspects
Marketing and Consumer Behavior
Market Segmentation and the Marketing Mix
Gathering Information for Advertising Planning
Planning Media Strategy
Creative Strategy and the Creative Process
Creative Execution:; Art and Copy
Producing Ads for Print, Electronic, and Digital Media
Direct Marketing, Personal Selling, Sales Promotion
Public Relations, Sponsorship, Corporate Advertising
