Description

This Advertising;course presents a comprehensive view of the industry, from the creative stand-point while providing real life business examples. This course addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Topics covered include:

The Evolution of Advertising

Economic and Regulatory Aspects

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Gathering Information for Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution:; Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Direct Marketing, Personal Selling, Sales Promotion

Public Relations, Sponsorship, Corporate Advertising

Additional information

Audience	Anyone interested in the Marketing field
Credits	3
Member Price	695.00
Non-Member Price	795.00
Course Number	Self-Study
Location	Assisted Self-Study
Vendor	CFT
Course Code	BAN 4400
Prerequisites	CFT strongly RECOMMENDS that students complete the Marketing course prior to taking the Advertising course.
Text Book Charge	27.00