CAN-SPAM Act

$55.00

  • Total

SKU: 10080 Category: Tag:

Description

This course explains the CAN-SPAM Act, a law that sets the rules for commercial email for the purposes of reducing email spam. The course covers the differences between commercial and transactional email messages, requirements for commercial messages, consumer opt-out rights and spells out tough penalties for violations.

What You’ll Learn

After completing this course, students will be able to:

  • Explain the reasons CAN-SPAM was enacted
  • Explain the requirements of CAN-SPAM
  • Describe the difference between transactional or relationship content and commercial content
  • Describe some exceptions to the requirements

Additional information

Audience

Marketing staff and any bank staff who send email messages to customers on other than a transactional basis.

Credits

0.75 CRCM, CFMP

Member Price

55.00

Non-Member Price

75.00

Course Number

ABA

Location

Online Self-Paced

Vendor

ABA

Course Code

ABA

Prerequisites

None

Day

Online

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