Advertising: CAN-SPAM Act

$55.00

SKU: 10080 Category: Tag:

Description

Provides a brief history of the CAN-SPAM Act, the requirements for commercial and transactional emails, and the penalties for not complying with those requirements.
What You’ll Learn
After completing this course, students will be able to:

  • Explain the reason the CAN-SPAM Act was enacted
  • Describe the difference between a transactional and a commercial email
  • Explain the requirements for a CAN-SPAM complaint email
  • Describe special cases and how CAN-SPAM regulations apply
  • Understand penalties for non-compliance
  • Additional information

    Audience

    Marketing staff and any bank staff who send email messages to customers on other than a transactional basis.

    Credits

    0.75 CRCM, CFMP

    Member Price

    55.00

    Non-Member Price

    75.00

    Course Number

    ABA

    Location

    Online Self-Paced

    Vendor

    ABA

    Course Code

    ABA

    Prerequisites

    None

    Day

    Online

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