Description

Provides a brief history of the CAN-SPAM Act, the requirements for commercial and transactional emails, and the penalties for not complying with those requirements.
What You’ll Learn
After completing this course, students will be able to:

Explain the reason the CAN-SPAM Act was enacted

Describe the difference between a transactional and a commercial email

Explain the requirements for a CAN-SPAM complaint email

Describe special cases and how CAN-SPAM regulations apply

Understand penalties for non-compliance

Additional information

Audience	Marketing staff and any bank staff who send email messages to customers on other than a transactional basis.
Credits	0.75 CRCM, CFMP
Member Price	55.00
Non-Member Price	75.00
Course Number	ABA
Location	Online Self-Paced
Vendor	ABA
Course Code	ABA
Prerequisites	None
Day	Online