Description
This course explains the CAN-SPAM Act, a law that sets the rules for commercial email for the purposes of reducing email spam. The course covers the differences between commercial and transactional email messages, requirements for commercial messages, consumer opt-out rights and spells out tough penalties for violations.
What You’ll Learn
After completing this course, students will be able to:
- Explain the reasons CAN-SPAM was enacted
- Explain the requirements of CAN-SPAM
- Describe the difference between transactional or relationship content and commercial content
- Describe some exceptions to the requirements
