Description
Learn how to create strategic leadership and vision while strategically identifying your most valuable customers and maximizing their value.
To help you advance, ABA has partnered with the prestigious University of Pennsylvania’s Wharton School for a premier leadership training program with a cohort of like-minded bankers from across the country.
The content is delivered through short, asynchronous video lectures plus a shared online chat room facilitated by two bank leaders. The facilitators will guide interactive discussions throughout your learning.
At the program’s completion, you will earn an industry-recognized certificate while also making career-long connections in banking.
Cohort registration has closed. If you would like to receive updates about the next cohort session, complete this form.
Required Modules
- Competitive and Corporate Strategy (4 sections)
- The Firm and the Industry
- Industry Analysis and Competitive Dynamics
- Corporate Strategy and Firm Scope
- Firms in a Context
- Managing the Value of Customer Relationships (4 sections)
- What are Customer Centricity, Customer Equity, Firm Valuation and CLV?
- Managing Customer According to Lifetime Value in Contractual and Non-Contractual Settings
- Acquiring Customers and Creating and Measuring Their Value
- Retention, Attrition and Development
