Description
Learn to design and implement strategies that drive growth for your organization and maintain competitive advantage in the marketplace. This course was created to give you the tools and framework you need to evaluate, develop and execute a successful strategy both inside and outside the corporation. You’ll learn how to answer eight key strategy questions regarding value chains, positioning, and network and industry analysis to help maximize the drivers of profitability to your advantage. You’ll also learn how to foster strategic leadership and vision, and use outsourcing, acquisitions and alliances to coordinate strategy across multiple lines of business. By the end of this course, you will be able to explain what your strategy is, how it works and why it helps you meet your organization’s financial and marketing goals. You’ll be prepared to put this strategy into practice to begin immediately driving profits and growth.
Sections
- Section 1: The Firm and the Industry
- Section 2: Industry Analysis and Competitive Dynamics
- Section 3: Corporate Strategy and Firm Scope
- Section 4: Firms in a Context
