Understanding Consumer Bank Products Suite

Course Number: ABA

Course Code: n/a

These eight courses help bankers understand and offer deposit and credit products suited to the customer’s need. Learn the distinguishing factors of retirement, investment and insurance products, including estate planning and settlement services. Offers the details of digital products, PFM tools and more. 


*Only available as a suite

  • Understanding Your Customer
    Explores ways to listen for customers’ clues and recognize their needs in order to confidently offer bank product features and benefits during product presentations
  • Consumer Checking Accounts
    Explores the common banking activities of customers to confidently offer checking account features and benefits—and other related services—during product presentations
  • Consumer Credit Products
    Covers the difference between secured and unsecured consumer loans, installment loans, revolving lines of credit, and how consumer credit products benefit clients
  • Consumer Credit Products: Home Secured
    Covers the features of home-secured consumer credit products and for what situations customers can use them
  • Consumer Savings Accounts
    Explores the common banking activities of customers to identify the target audience for savings account products and their related features and benefits
  • Consumer Retirement, Investments and Insurance Products
    Covers distinguishing factors of the two types of IRAs, such as who can contribute, when distributions must occur, and tax consequences, as well as bank investment services and products, and insurance products
  • Trust Products and Services
    Covers the features of different trust products and estate planning services and explains how to identify prospective customer who may benefit from them
  • Digital Products and Services
    Provides details concerning digital products and services that allow customers to save time and bank remotely, including PFM tools 

Audience: Tellers, new account representatives, personal bankers, platform assistants, and branch manager trainees.

Prerequisites: n/a

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Member Price: $175.00
Non-Member Price: $225.00
Textbook Charge: $0.00

Credits: n/a

Length: Approximately 1 hour 18 minutes

ABA Training