Marketing in the Age of Distraction

Course Number: ABA

Course Code: n/a

Gaining your customer’s attention is one of the toughest challenges marketers face today. Best-selling author and bank marketing expert John Oxford shows you how to use content, data and branding to build a cohesive, multi-channel modern marketing campaign that will get—and keep—your customers’ attention.

Series Includes:

Content Opportunities in Community Banking
Connecting With Your Audience in Community Banking
Conversion in Community Banking
Campaigns in Community Banking
Case Study in Community Banking

Audience: Bank marketers at all levels, Chief Retail Banking Officers, Customer Experience and Strategy Officers, Regional Branch Managers, Branch Managers, Call Center Managers, Customer and Call Center Representatives

Prerequisites: n/a