Marketing in the Age of Distraction
Course Number: ABA
Course Code: n/a
Gaining your customer’s attention is one of the toughest challenges marketers face today. Best-selling author and bank marketing expert John Oxford shows you how to use content, data and branding to build a cohesive, multi-channel modern marketing campaign that will get—and keep—your customers’ attention.
Series Includes:
- Content Opportunities in Community Banking
- Connecting With Your Audience in Community Banking
- Conversion in Community Banking
- Campaigns in Community Banking
- Case Study in Community Banking
Audience: Bank marketers at all levels, Chief Retail Banking Officers, Customer Experience and Strategy Officers, Regional Branch Managers, Branch Managers, Call Center Managers, Customer and Call Center Representatives
Prerequisites: n/a