Marketing in the Age of Distraction

Course Number: ABA

Course Code: n/a

Gaining your customer’s attention is one of the toughest challenges marketers face today. Best-selling author and bank marketing expert John Oxford shows you how to use content, data and branding to build a cohesive, multi-channel modern marketing campaign that will get—and keep—your customers’ attention.

Series Includes: 

  • Content Opportunities in Community Banking
  • Connecting With Your Audience in Community Banking
  • Conversion in Community Banking
  • Campaigns in Community Banking
  • Case Study in Community Banking

Audience: Bank marketers at all levels, Chief Retail Banking Officers, Customer Experience and Strategy Officers, Regional Branch Managers, Branch Managers, Call Center Managers, Customer and Call Center Representatives

Prerequisites: n/a

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Member Price: $300.00
Non-Member Price: $380.00
Textbook Charge: $0.00

Credits: 2.25 CFMP

Length: Approximately 1 hour, 23 minutes

ABA Training