Marketing in a Digital World: Digital Campaigns

Course Number: ABA

Course Code: ABA

Marketing in a Digital World: Digital Campaigns is a three-course series that shows you what digital advertising is and why it’s an important component of your bank’s marketing strategy. You’ll uncover the role of search engine optimization (SEO) in getting seen by customers, and see why marketing on mobile devices deserves special considerations.

Produced by Mindset Digital

Courses
-Search Engine Optimization
-Build Your Campaign
-Find Your Audience

Bonus Material includes an introduction to digital marketing approaches and examples of digital marketing in action.

Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Prerequisites: None

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