Marketing - Case Study in Community Banking

Course Number: ABA

Course Code: n/a

Learn why the traditional Four P’s of marketing are replaced with the Four C’s of modern marketing. Provides a high-level discussion of Content, Connection, Conversion and Campaigns to pivot marketing for today’s consumers’ consumption preferences.

Part of the Marketing in the Age of Distraction series, presented by John Oxford

What You’ll Learn

  • Understand why the Four Ps of marketing have pivoted to the Four Cs of marketing
  • Learn how to develop a marketing plan for modern consumers’ consumption preferences using The Four Cs: Content, Connection, Conversion and Campaigns

Audience: Bank marketers at all levels, Chief Retail Banking Officers, Customer Experience and Strategy Officers, Regional Branch Managers, Branch Managers, Call Center Managers, Customer and Call Center Representatives

Prerequisites: n/a

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Member Price: $75.00
Non-Member Price: $95.00
Textbook Charge: $0.00

Credits: 0.50 CFMP

Length: Approximately 18 minutes

ABA Training