Marketing - Campaigns in Community Banking

Course Number: ABA

Course Code: n/a

Learn to build out a high-level campaign through using your content, connection and conversion. Explore the five “musts” for any successful marketing campaign.

Part of the Marketing in the Age of Distraction series, presented by John Oxford

What You’ll Learn

Build out a high-level campaign using your content
Understand how to get from connection to conversion
Understand the five “musts” for any successful marketing campaign

Audience: Bank marketers at all levels, Chief Retail Banking Officers, Customer Experience and Strategy Officers, Regional Branch Managers, Branch Managers, Call Center Managers, Customer and Call Center Representatives

Prerequisites: n/a