Leveraging LinkedIn
Course Number: ABA
Course Code: ABA
LinkedIn plays an important role in how you are perceived professionally. Learn how to leverage this high-traffic destination with a LinkedIn profile that truly reflects your professional brand and allows you to connect with prospects and customers.
Modules are:
- Stand Out: Build a Powerful Profile
- Connect: Grow Your Network
- Tune In: Keep Up in a Busy World
- Share: Be a Thought Leader
- Reach Out: Promote Your Brand
Produced by Mindset Digital
What You’ll Learn
- Explain the best practices for creating accounts and content
- Identify strategies to connect with prospects, customers, and other professionals
- Leverage LinkedIn as a tool to stay informed
- Identify thought leadership strategies
- Identify approaches to extend branch reach and increase audience engagement
Audience: Any bank employee who uses LinkedIn to promote the bank's brand, products, and services.
Prerequisites: None
