Find Your Audience

Course Number: ABA

Course Code: ABA

Learn about the variety of ways to reach customers and prospects, and how to combine digital ad options for maximum effect.

Modules are:

  • Search Ads: Get Found
  • Display Ads: Make an Impression
  • Video: Capture Attention
  • Apps: Engage Audiences
  • Text Campaigns: Think Mobile

Produced by Mindset Digital

What You’ll Learn

  • Describe key attributes, benefits, and metrics associated with: search ads, display ads, and video campaigns
  • Explain how apps and in-app advertising attract and engage target audiences
  • Identify ways to use text-message campaigns successfully

Audience: For bank marketing professionals looking to enhance their skills in social media channels, for marketing professionals new to the banking industry, or for staff with a marketing responsibility at a bank with limited marketing resources

Prerequisites: None

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Member Price: $129.00
Non-Member Price: $179.00
Textbook Charge: $0.00

Credits: 1.5 CFMP


ABA Training