Bank Sales and Service: Expanding Customer Relationships

Course Number: ABA

Course Code: ABA

Guides you through strategies for earning customer loyalty. Create and maintain strong bank customer and partner relationships. Meet customers’ expectations by understanding their needs and decision processes. Be better prepared to offer value-add products and services.

What You’ll Learn

After successfully completing the course, you will be able to:

Describe the customer purchasing and decision process
Understand what customers expect from bankers
Match products and services to meet customer needs

Audience: For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Prerequisites: None