Bank Sales and Service: Expanding Customer Relationships
Course Number: ABA
Course Code: ABA
Guides you through strategies for earning customer loyalty. Create and maintain strong bank customer and partner relationships. Meet customers’ expectations by understanding their needs and decision processes. Be better prepared to offer value-add products and services.
What You’ll Learn
After successfully completing the course, you will be able to:
- Describe the customer purchasing and decision process
- Understand what customers expect from bankers
- Match products and services to meet customer needs
Audience: For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.