Bank Marketing: Building Customer Relationships

Course Number: ABA

Course Code: ABA

Guides you through attracting customers and building strong relationships through marketing. Explore current methodologies. Craft a market-driven strategy for product development.

What You’ll Learn

After successfully completing the course, you will be able to:

  • Explain how marketing helps to build customer relationships
  • Describe the components of a market-driven strategy
  • Outline the components of effective product development
  • Explain the laws governing marketing by phone, fax, email, the Internet, and mobile devices

Audience: For Onboarding. Anyone who needs an introduction to banking, whether just starting a career in the industry or a more experienced professional from a different industry, including specialists in non-banking functions such as marketing, information systems, and human resources.

Prerequisites: None

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Member Price: $55.00
Non-Member Price: $75.00
Textbook Charge: $0.00

Credits: n/a

Length:  Approximately 12 minutes

ABA Training