Advertising: Overview for Marketers

Course Number: ABA

Course Code: n/a

Provides for bank marketing professionals a high-level overview of the numerous federal laws and regulations affecting bank marketing, including laws prohibiting unfair, deceptive, or abusive acts or practices; disclosure requirements for deposit account and non-deposit accounts; and lending laws. Explains how laws related to the use of e-commerce, social media and foreign languages apply to bank marketing.

What You’ll Learn

After completing this course, students will be able to:

Explain how laws prohibiting unfair, deceptive, or abusive acts or practices affect bank marketing
Describe requirements for deposit account and non-deposit account advertisements
Explain how lending laws affect bank marketing
Explain how laws related to e-commerce, social media and foreign language advertising affect bank marketing

Audience: Bank marketing professionals, branch staff or anyone responsible for bank advertising and marketing.

Prerequisites: n/a