Advertising: Overview for Marketers
Course Number: ABA
Course Code: n/a
Provides for bank marketing professionals a high-level overview of the numerous federal laws and regulations affecting bank marketing, including laws prohibiting unfair, deceptive, or abusive acts or practices; disclosure requirements for deposit account and non-deposit accounts; and lending laws. Explains how laws related to the use of e-commerce, social media and foreign languages apply to bank marketing.
What You’ll Learn
After completing this course, students will be able to:
- Explain how laws prohibiting unfair, deceptive, or abusive acts or practices affect bank marketing
- Describe requirements for deposit account and non-deposit account advertisements
- Explain how lending laws affect bank marketing
- Explain how laws related to e-commerce, social media and foreign language advertising affect bank marketing
Audience: Bank marketing professionals, branch staff or anyone responsible for bank advertising and marketing.