Advertising: CAN-SPAM Act

Course Number: ABA

Course Code: ABA

Provides a brief history of the CAN-SPAM Act, the requirements for commercial and transactional emails, and the penalties for not complying with those requirements.

Updated: April 2019

What You’ll Learn
After completing this course, students will be able to:

-Explain the reason the CAN-SPAM Act was enacted
-Describe the difference between a transactional and a commercial email
-Explain the requirements for a CAN-SPAM complaint email
-Describe special cases and how CAN-SPAM regulations apply
-Understand penalties for non-compliance

Audience: Marketing staff and any bank staff who send email messages to customers on other than a transactional basis.

Prerequisites: None

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