Advertising: CAN-SPAM Act

Course Number: ABA

Course Code: ABA

Provides a brief history of the CAN-SPAM Act, the requirements for commercial and transactional emails, and the penalties for not complying with those requirements.

What You’ll Learn

After completing this course, students will be able to:

Explain the reason the CAN-SPAM Act was enacted
Describe the difference between a transactional and a commercial email
Explain the requirements for a CAN-SPAM complaint email
Describe special cases and how CAN-SPAM regulations apply
Understand penalties for non-compliance

Audience: Marketing staff and any bank staff who send email messages to customers on other than a transactional basis.

Prerequisites: None