Marketing Planning

Course Number: ABA

Course Code: ABA

This four-week long, foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis – then create an action plan and develop a budget.

Learning Objectives

  • Take a deep dive into customer and market research, market segmentation, and product focus
  • Define the structure for marketing objectives and goals
  • Understand the sequence for creating vision, mission, values and a competitive advantage
  • Identify the best path for documenting marketing plans

There is no separate textbook for this course. All reading materials are posted online in the course.

Audience: For new bank staff with marketing responsibility, employees interested in taking an active role in the management of bank marketing, and marketing professionals new to the banking industry.

Prerequisites: None

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Member Price: $300.00
Non-Member Price: $375.00
Textbook Charge: $0.00

Credits: 1

Start Date: 02/16/2021
End Date: 03/12/2021
Length: 4 weeks
Start Time: 12:00 am
End Time: 12:00 am
Day: Online
Location/Room: Online Instructor-Led

ABA Training