Description
This four-week long, foundational course develops skills for preparing a comprehensive strategic marketing plan that follows best practices. Learn how to assess customers and trade area opportunities. Discover ways to integrate this information into a situational analysis – then create an action plan and develop a budget.
Learning Objectives
- Take a deep dive into customer and market research, market segmentation, and product focus
- Define the structure for marketing objectives and goals
- Understand the sequence for creating vision, mission, values and a competitive advantage
- Identify the best path for documenting marketing plans
There is no separate textbook for this course. All reading materials are posted online in the course.
Course Credits
ABA Certificates: This course applies to the Foundational Certificate in Bank Marketing.
Course Duration
4 weeks
